Experienced professional in robust content development and campaign strategy for multiple platforms in paid and earned media. Demonstrated ability to lead diverse teams to launch successful projects yielding positive results and revenue for companies. Skilled in techniques and tools for digital innovation, project management for multiple stakeholders, website performance analytics, and eCommerce optimization. Talented director with a great sense of humor and knack for storytelling and reaching the right audiences.
TECHNICAL PROFICIENCIES & AREAS OF EXPERTISE
Platform: Adobe Experience Manager, Airtable, Kentico, Drupal, Wordpress, Wix, SilverStripe, Microsoft Office, Adobe CC, Final Cut Pro, Tessitura (CRM), PC, Mac, Social Media, Mailchimp, Movable Ink, Hootsuite, Radian6, Google Analytics, CloudTix, Jira, Basecamp, Slack, Asana, Freshdesk, basic HTML
Areas of Expertise: Brand strategy, UX writing, UX content, digital customer experience, social media marketing, web analytics, SEO/SEOM, web content strategy, content management, website design, site architecture, content audits, streamlining processes, digital content development, eCommerce platforms, producing, script development, creative briefs, directing, editing video, mentoring junior staff
Independent Contracts September 2015 – Present
Digital Content Consultant
Institute new and improved websites by listening to client needs and targeting appropriate audiences with relevant material. Integrate new technologies and coach client on maintenance and techniques.
Lead thought leadership content (articles, reports, case studies, and more) from proposal to publication on McKinsey.com, in preparation to be distributed on owned and earned channels.
- Specialize in developing original content in advanced industries (aerospace, semiconductors, electronics), banking, life sciences, and retail.
Advise on improvements to Global Publishing Group’s established editorial production processes
The Entertainment Community Fund (formerly The Actors Fund)
Led the transformation and relaunch of the company’s website by collaborating with the communications team, executives, and third-party designers in order to improve usability.
- Revamped the website by initiating a complete content audit and redesigning to a new mobile-responsive layout with a new CMS, Drupal.
Consulted on functionality of the website and edited headlines in order to adhere to company branding.
Franklin Templeton (formerly Legg Mason)
Headed the creation and maintenance of two microsites for a recently acquired affiliate and successfully launched under time-sensitive deadlines and under budget.
- Enhanced the UX writing and content design while also adhering to rigorous compliance processes.
Provided expertise to the digital team to support website development by partnering with multiple major stakeholders.
Roundabout Theatre Company (RTC), New York, NY December 2011 – August 2019
Director of Content
Spearheaded two website redesigns by launching a responsive, mobile-first website in order to improve ticket sales and user retention. Oversaw the UX design for a newly launched theatre-specific loyalty program, Rewards by Roundabout. Enhanced social media strategy by focusing on engagement, customization, analysis, and technological advances for digital marketing.
Developed successful multi-platform marketing plans for original works by new and established playwrights, working with traditional and digital media agencies.
Over the course of 7 years, increased online engagement by 40% and online revenue by $10M.
Conceptualized and produced digital marketing campaigns by directing original video content to support RTC shows and events and utilizing social media to transform this into shareable content.
Emphasized the importance of data analytics by building the company’s first system for reporting and making recommendations based on online performance data.
Analyzed content and design changes by creating Google Analytics reports to measure existing traffic click-through and conversion patterns in order to increase ticket sales.
Recommended strategies for improvement by regularly communicating with stakeholders and providing valuable analysis in interdepartmental content meetings.
Ensured consistency and adherence across the company by developing a content style guide for all media.
Scholastic, Inc., New York, NY July 2008 – June 2011
Managing & Web Editor
Managed all content for company’s websites and produced weekly e-newsletters to appropriately cater to target audience and readers. Launched website redesign to enhance style, content, and functionality. Ensured content followed best SEO practices and budgets were maintained for magazines and custom media projects.
Effectively led the editorial and design teams for two award-winning magazines, Scholastic Administrator and Scholastic Instructor by creating a robust and productive team culture.
Initiated use of website analytics to assess content and aid sales team in targeting revenue and increasing traffic.
Streamlined content creation processes and steered company to digital-first philosophy.
Cottages & Gardens Publications, New York, NY February 2005 – June 2008
Managing & Web Editor
Led a small, dynamic staff to successfully produce more than 30 issues per year of various magazines. Managed all editorial operations, proofread all content, and supervised magazines’ websites. Developed and maintained company style guide in order to ensure consistency across all different areas
Taint Magazine, New York, NY September 2001 – September 2004
Editor in Chief
Developed original CMS from scratch and founded monthly online pop-culture/literary magazine. Solicited material for publication and wrote original pieces to attract readers regarding hot topics. Set and maintained a publication schedule in order to post new content every month.
Art + Auction Magazine, New York, NY
Facilitated massive redesign of the magazine into a luxurious, art-heavy tabloid in order to gain new readers and release increased content. Guided magazine through two acquisitions and launched its first website, a breakthrough in an ever-evolving time. Managed 12-person editorial team on 12 issues per year by effectively operating and setting budgets.
Worth Publishers – Psychology Division, New York, NY
Interviewed leading thinkers and top professors of Psychology in order to develop supplemental multimedia material for introductory and specialized Psychology textbooks. Managed operation and publication processes start to finish.
The New School for Drama, MFA Acting
Wagner College, BA Theatre & Speech
Wagner College, BA English
Cornell University, Certificate in Digital Marketing
Founding member, New School University Young Patrons Society
Founding Board of Directors member, New School University Alumni Association
Featured Panelist, Social Media Content for Theatre, CTI Marketing, NYC 2018
Director, River's Edge Theatre Company, Hastings-on-Hudson, NY