WORK

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As a DIGITAL CREATIVE DIRECTOR, CONTENT STRATEGIST and WEBSITE CONSULTANT, I have more than 15 years of experience with a demonstrated ability to lead a team and launch projects across multiple platforms, on time and within budget. Skilled in techniques and tools for digital content creation, project management, website performance analytics, and eCommerce optimization. Talented director with a great sense of humor and knack for reaching the right audiences.

 

SPECIALTIES

  • Developing Content for both digital and traditional media

  • Brand Strategy

  • Web Content Strategy and Management

  • Producing, Directing, Editing Video

  • eCommerce Platforms: design, build, launch and maintenance, with a focus on UX

  • Web Analytics

  • Marketing SEO/SEM

  • Social Media Marketing

  • Website Design and Site Architecture

  • Content Audits

  • Streamlining Content Production Processes

  • Mentoring junior staff

EXPERIENCE

Director of Content  - Roundabout Theatre Company
December 2011–August 2019

  • Conceptualized and produced original video content to support RTC shows and events, to be used on the website and in digital marketing campaigns. Celebrities I've worked with include: Annette Bening, Stephen Sondheim, John Lithgow, Clive Owen, Mark Ruffalo, Danny DeVito, Alan Cumming, Ewan McGregor, Cynthia Nixon, Maggie Gyllenhaal, Laura Benanti, Kristin Chenoweth, Ellen Burstyn, Sarah Paulson, Danny Burstein, Tracy Letts and many others.

  • Supervised two website redesigns, most recently in 2019, launching a responsive, mobile-first site to improve ticket sales and user retention for the largest nonprofit Broadway and off-Broadway theatre company in the country.

    • During my tenure:

      • Annual online revenue grew from $12 million in 2011 to over $22 million in 2018.

      • Bounce rate decreased 33%.

      • Engagement increased 40%.

  • Oversaw the UX side of the newly launched Rewards by Roundabout, the first theatre-specific loyalty program​ of its kind.

  • Created Google Analytics reports to measure existing traffic click-through and conversion patterns. This information is then used to assess content and/or design changes with the goals to increase ticket sales, support the brand and educate users about the institution.

  • Remained up-to-date with advancements in email and social media strategy and technology, with a focus on engagement, customization and analysis.

  • Launched and maintain Cloudtix mobile ticketing platform.

    • Mobile revenue more than doubled, mobile traffic quadrupled.

  • Provided regular reports to all stakeholders on all platforms with recommendations and strategies for improvements.

  • Created and maintained a company-wide content style guide for printed material and digital media and ensure consistency and adherence.

  • Led interdepartmental content meetings.

  • Served as point of contact with creative agencies regarding digital content, including video for broadcast and new media.

  • Strategized and maintained informational structures and metadata across platforms to ensure that Roundabout stays current and adaptable to new technologies.

  • Streamlined and oversaw content creation processes.

  • Remained up-to-date with advancements in email and social media strategy and technology.

  • Managed external vendors on building upgrades and new features.

  • Ensure site fully synchronizes with Tessitura ticketing system and CRM.

 

Web Editor | Managing Editor - Scholastic, Inc.  
July 2008–June 2011

  • Led editorial and design teams on two award-winning professional magazines—Scholastic Administrator and Scholastic Instructor—and Custom Media projects.

  • Approved and oversaw all content for websites.

  • Produced weekly e-newsletters.

  • Set and maintained all internal deadlines.

  • Tracked budgets for magazines and Custom Media projects.

  • Ensured that all content followed best SEO practices.

  • Initiated use of website analytics to assess content and aid sales team in targeting revenue.

  • Set goals for traffic growth and monitor increasing traffic.

  • Launched website redesign for style, content and functionality.

 

Web Editor | Managing Editor - Cottages & Gardens Publications

February 2005–June 2008

  • Managed all editorial operations for Hamptons, Connecticut, Palm Beach, and Westchester Cottages & Gardens magazines, more than 30 issues per year, with a small, dynamic staff.

  • Edited, wrote, copyedited and proofread all content.

  • Supervised magazine websites.

  • Developed, wrote and maintained company style guide.

  • Compiled and edited numerous advertorial sections on real estate, interior design.

 

Editor In Chief - taintmagazine.com

September 2001–September 2004

  • Founded and conceptualized monthly online pop-culture/literary magazine.

  • Developed original robust CMS from scratch.

  • Solicited and approved material for publication.

  • Set and maintained publication schedule.

  • Wrote monthly columns and newsletters.

  • Formatted and posted new content every month.

 

Managing Editor - Art+Auction Magazine

October 1999–June 2004

  • Managed 12-person editorial team on 12 issues per year.

  • Set all deadlines and held daily production meetings.

  • Planned editorial calendar and content with senior editors and publisher.

  • Edited, wrote, copyedited and proofread.

  • Created and maintained working budget for editorial department.

  • Responsible for magazine layout, finished map and determining final book size.

  • Guided magazine through two acquisitions in five years.

  • Facilitated massive redesign of the magazine into a luxurious, art-heavy tabloid.

  • Launched magazine’s first website.

Project Director – Worth Publishers, Psychology Division

October 1998–October 1999

  • Developed, edited and acquired Introductory and Specialized Psychology textbook properties.

  • Managed all aspects of the development process, from review project to publication.

  • Traveled to meet with leading thinkers and top professors of Psychology.

  • Developed supplemental multimedia material.

 

EDUCATION

The New School for Drama, MFA Acting

Wagner College, BA Theatre & Speech

Wagner College, BA English

 

SKILLS

Microsoft Office, Adobe CC, Final Cut Pro, Drupal, Wordpress, Kentico, SilverStripe, BlocksOffice,Tessitura (CRM), PC, Mac, Social Media, Mail Chimp, Wordfly, Hootsuite, Radian6, Google Analytics, CloudTix, Jira, Basecamp, Slack, Asana some HTML
 

OTHER

Founding member, New School University Young Patrons Society

Founding Board of Directors member, New School University Alumni Association

© 2018 by Mark Cajigao

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